These points highlight how CSR is an important part of business strategy. Furthermore effective CSR often incorporates activity from all parts of the business due to the work force motivational benefits as well as efficiency. Transparency in supply chains can also be a CSR strategy which can be seen as a competitive advantage in this age of the 'conscious consumer'.
The effectiveness of CSR strategy and marketing campaigns depends on the level of planning and promotion, as with all marketing and PR campaigns.
Ultimately CSR helps improve sales, profits, motivation and society as a whole. This makes it very effective.