

- Apr 3, 2019
- 3 min
Brand Purpose
Brand Purpose can be defined as a brand’s mission statement that encapsulates how it helps people. In short it is a mission statement of why a brand is in business. It’s the why of an organisation; what the objective is other than making a profit and it often encompasses points of differentiation and words of motivation for both employees and consumers.
A great article written by Afdhel Aziz with a lot of information about brand purpose can be found here: https://medium.com
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